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11th May 2021 @ 6:45 pm - 8:30 pm BST

WINS Glasgow – Women at the forefront of the Wellbeing Economy

Women at the forefront of the Wellbeing Economy

Alongside Scotland, four other countries have signed up to be members of the Wellbeing Economy Governments’ Partnership: New Zealand, Iceland, Finland and Wales.

Four of the countries committed to wellbeing are led by women. Let’s talk about THAT.

At its heart, the Wellbeing Economy is a vision of a sustainable future, one that prioritises human and planetary wellbeing over purely financial return.

What does a Wellbeing Economy look like? What changes can we expect to see? How do we go beyond government policies and redesign business culture? What does adopting ‘wellbeing’ really mean for businesses and the women who lead them?

‘Women at the Forefront of the Wellbeing Economy’ will place a spotlight on wellbeing at national and business levels, and the contribution women can and do make to this movement.

Join our discussion, hosted by Women in Sustainability Glasgow, with three leaders of the wellbeing approach to learn what it means to place purpose and wellbeing at the heart of a business.

Join us of Tuesday 11th May, from 6.45pm for this online event which will highlight how we can all contribute to making a difference.

Early bird tickets are only £10 (+VAT), standard tickets are £12 (+VAT), and available now from Eventbrite. All proceeds will be donated to The Hunger Project UK and their powerful Unleashed Women movement.



Dr Katherine Trebeck

Katherine will outline the history of the Wellbeing Economy agenda and some of its key features – putting people and planet first. The economy should be seen as a means to an end, rather than being the end in itself. Put simply a Wellbeing Economy would see thriving people on a thriving planet.

Katherine is the Senior Strategic Advisor for the Wellbeing Economy Alliance (WEAll), as well as co-founder of WEAll Scotland. Her book The Economics of Arrival: Ideas for a Grown-Up Economy is a great read and makes you re-think the purpose of the economy!

Katherine instigated the group of Wellbeing Economy Governments; developed Oxfam’s Humankind Index; and led Oxfam’s work downscaling the ‘doughnut’ (living within planetary boundaries) for various countries.

She was Rapporteur for Club de Madrid’s Working Group on Shared Societies and Sustainability and sits on a range of advisory groups, including the Centre for Understanding Sustainable Prosperity (University of Surrey); the Omina Foundation; the Living Well Within Limits project (University of Leeds); A Good Life for All Within Planetary Boundaries (University of Leeds); the Demystifying Decoupling Commission (Zero Waste Scotland); and the Scottish Government’s Sustainable Renewal Advisory Group.

Carolyn Butler-Madden, The Cause Effect

Carolyn will bring us insights from her 30 year career working with businesses helping them to determine their purpose and social impact and how they can be a force for good in the world.

She’ll share two of the biggest misconceptions about purpose, which leads most businesses to miss the mark on purpose. The result? Huge unfulfilled potential to optimise financial performance and build a resilient and thriving business making a positive impact in the world.

Carolyn is Chief Purpose Activist and Founder of The Cause Effect consultancy and believes in a world where business is a force for good and brands drive profit through purpose. She helps business leaders define their purpose and embed it strategically into their business to deliver meaningful social impact and competitive advantage.

Celia Hodson, Hey Girls

Celia set up Hey Girls with her daughters, with the philosophy that girls and young women should never have to compromise their wellbeing or their health. She experienced first-hand the financial strain of buying period protection when struggling to survive on benefits which led to her commitment to do something about ending period poverty.

Celia will tell her story and inspiration behind the setting up of Hey Girls, a business with a social purpose at the heart of what it does. Celia will outline some of the challenges and opportunities leading a purposeful business and highlight the impacts Hey Girls has had with over 14.9 million period products distributed to communities across the UK.

Celia was named Social Entrepreneur of the Year in 2018 and Great British Entrepreneur of the Year in 2019 for her work. All profits from their Hey Girls Buy One Give One products go directly to help girls and young women in need – with no ‘fat cat shareholders taking a payout’.

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11th May 2021
6:45 pm - 8:30 pm BST
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