Workshop 5: How to Overcome the Most Common Barriers in Communication

We often think that our clients just don’t care as much as we do about sustainability. Although this might be true, the reality is that, sometimes, our own language and attitude might create tension and put up barriers with our audience.

What you’ll learn:
In this workshop, Virginia will address the two main barriers to effective sustainability communication: our own style of communication, and our audience’s objections and (sometimes) unpersuadable character traits. This session will help you:

Turn challenging conversations into opportunities for influence

Identify and address common objections and pushbacks

Use storytelling and reframing to make sustainability compelling